Student city: Limerick’s third-tier population reaches just under 30,000

The latest published figures show Limerick City’s student population has risen to just under 30,000.

Students studying at the University of Limerick (UL), Shannon University of Technology (TUS) and Mary Immaculate College (MIC) make up the student figures.

Another 15,000 full-time and part-time students take post-graduation or continuing education courses.

According to the Limerick City and County Council (LCCC), these figures show Limerick’s potential to harness the power of students to create a vibrant and vibrant city from a retail, hospitality and cultural perspective.

The news comes at the end of a four-week student marketing campaign by the LCCC.

The LCCC Marketing and Communications Department’s Limerick Student City campaign has encouraged university students, continuing education students, apprentices and those undertaking skills-based learning to get out and experience the city of Limerick like never before.

The campaign, which used #LimerickStudentCity on social media, used engaging content including Instagram reels, static images and campaign-specific graphics to engage with students.

The campaign welcomed new students to Limerick and encouraged them to explore all that Limerick has to offer off campus.

The social campaign numbers were overwhelmingly positive with 505,187 total impressions, 122,028 video views and a reach of 377,855.

The social and campus campaign informed students that student life is not limited to their campus and that the city of Limerick is the perfect place to maximize their student experience.

“Staff from the Marketing and Communications team visited UL, TUS Moylish, TUS LSAD and MIC campuses in person and created engagement with and our social media via an iPad giveaway,” a representative said. of the LCCC.

The iPad competition was won by Meaghan Gilmartin, a third-year Early Childhood Education and Care student at TUS Moylish.

The global campaign was supported by social media campaigns from UL, TUS and MIC and also helped mark the Limerick Open Days on 20 and 21 October 2022.