Lindt USA launches its first-ever 3D virtual store with ByondXR and makes shopping for premium chocolate a truly innovative experience

Lindt, the world’s number one premium chocolate brand, is partnering with native Metaverse e-commerce platform, ByondXR, to launch its first-ever 3D virtual store in the United States.

STRATHAM, NH /ACCESSWIRE/November 17, 2022/ Lindt, the Swiss premium chocolate and confectionery company founded in 1845 and known for its iconic LINDOR truffle and bar offerings, announces the launch of a 3D virtual store in the USA. Developped by ByondXR – the leading 3D commerce platform – the virtual store is truly a happy medium between traditional holiday sweets and modern, innovative shopping solutions.

Lindt USA virtual store powered by ByondXR

Set in a beautifully decorated, fully 3D and highly photorealistic environment, the store welcomes customers with an engaging introduction from one of Lindt’s renowned master chocolatiers, Ann Czaja. The best thing is that the immersive store is fully shoppable: just choose the chocolate you like, add it to cart, and checkout seamlessly.

At the entrance, the luxury gift station awaits you with superb boxes of Lindt chocolates. Then, if clients are looking for something a little more classic, they can explore bars and hollow figures. A colorful wall of LINDOR Truffles and a chocolate fountain will almost have you smelling chocolate! Exploring the store further, customers can then move into the warm and cozy living room with a wonderful view of the winter forest through the floor-to-ceiling windows. Once in the living room, guests can play a memory game to earn a discount on purchases and pick out some of the best holiday gifts for loved ones. The best part? The Chocolate Lab where guests can look over the shoulder of master chocolatier Lindt as they create the most delicious chocolates. Guests can also watch videos and learn the coolest facts about what goes into making Lindt chocolate.

ByondXR, Thursday, November 17, 2022, Image from press release

Lindt USA virtual store powered by ByondXR

“At Lindt USA, we’re excited to bring customers this cutting-edge retail experience just in time for the holidays” – said Patrick Diggelmann, vice president of retail and e-commerce at Lindt USA. “While there’s no experience like walking into one of our beautiful Lindt retail stores in person, our virtual store is right behind it. We’re so excited to show it off” – continued Diggelmann.

ByondXR is proud to develop the most photorealistic, engaging, immersive and fast-loading virtual experiences on all devices. ByondXR’s platform enables brands and retailers to take a step towards innovative purchases. The recent update allows customers and partners to fully manage and configure their own virtual stores by adding plugins, features, visuals, gamification and more. Plugins control allows users to add their own e-commerce, multimedia and fun elements inside.

“Developing Lindt Chocolate’s first-ever virtual store was a great honor for us. We want brands across all industries to be able to showcase their products through virtual stores and not only take a step towards innovation, but be able to engage with each and every one of their consumers on a new level” – says Noam Levavi, CEO and Co-Founder of ByondXR.

ByondXR, Thursday, November 17, 2022, Image from press release

ByondXR, Thursday, November 17, 2022, Image from press release

About Lindt & Sprangli:

About Lindt & Sprüngli Lindt & Sprüngli has been delighting the world with chocolate for over 175 years. The traditional Swiss company with its roots in Zurich is a world leader in the premium chocolate sector. Today, Lindt & Sprüngli produces quality chocolates in its 11 factories in Europe and the United States. Its products are sold through 31 subsidiaries and regional offices, in approximately 500 of its own stores, as well as through a network of more than 100 independent distributors around the world. With more than 14,000 employees, the Lindt & Sprüngli Group achieved sales of CHF 4.59 billion in 2021.

About ByondXR:

Founded in 2016, ByondXR, a true pioneer in metaverse shopping and virtual experiences, is transforming retail and disrupting e-commerce with its immersive commerce platform. By creating virtual environments that mimic real stores and showrooms, ByondXR has created an engaging experience for consumers to browse products online and decorate their homes more effectively. Its customizable 3D platform takes consumers on an interactive journey recreated with photorealism. The platform supports beta deployment of virtual stores on some of the major new platforms and virtual worlds like Roblox, Decentraland, Zepeto and many more. Moreover, the platform allows users and partners to fully manage and configure their own virtual stores by adding plugins, features, visuals, etc. ByondXR’s virtual solutions have given retailers not only a lifeline in today’s environment, but also a competitive edge in a forward-looking future. For more information, visit

ByondXR Media Contact:

Angelika Mnatsakanyan
PR & Communication
[email protected]

Contact Lindt USA:

Christine Baker
Marketing & Promotion Manager
[email protected]


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