STRATHAM, NH, November 17, 2022 /PRNewswire/ — As the holidays approach, Lindt & Sprüngli UNITED STATES has created an innovative way for consumers to experience the premium chocolate brand – through its first-ever virtual 3D online store. Lindt’s new online storefront allows consumers nationwide to enjoy the enchanting brand experience of a Lindt chocolate shop from the comfort of their own home or even on the go.

Set in a beautifully decorated, fully 3D and highly photorealistic environment, Lindt’s new virtual holiday store is located at The newly launched shopping experience offers consumers the opportunity to interact with the brand, learn more about its chocolate-making process, and purchase its products seamlessly. Consumers can simply choose the product to purchase, add it to their cart, and proceed to checkout.

For those who want to interact and learn more about the brand and its products, there is plenty to explore. The store welcomes customers with an engaging introduction from one of Lindt’s famous master chocolatiers, Ann Czaja, which serves as a guide throughout the immersive virtual experience. Once inside, customers can first tour the deluxe gift station, which beautifully displays exquisite boxed Lindt chocolates. If patrons are looking for something a little more classic, they can explore the hollow holiday character and bar section. Then they’ll be wowed by a colorful wall of various LINDOR truffle flavors and a flowing chocolate fountain that will almost have them smelling the chocolate through their screen!

Exploring the store further, customers can move through the warm and cozy living room with a beautiful view of the winter forest through the floor-to-ceiling windows. Once inside the holiday-inspired lounge, guests can play a Lindt memory game to earn discount on purchases of Lindt holiday gifts they plan to buy for their loved ones. In the Chocolate Lab area of ​​the store, customers can learn more about Lindt’s chocolate making process, the company’s commitment to sustainability and its bean to bar concept.

“At Lindt & Sprungli UNITED STATESwe are thrilled to bring consumers this cutting-edge retail experience just in time for the holidays,” said Patrick DiggelmanVice President of Retail and E-Commerce at Lindt & Sprüngli UNITED STATES. “While there’s no experience like walking into one of our beautiful Lindt retail stores in person, our virtual store is right behind it. We’re so excited to show it off.”

Developped by ByondXR – the leading 3D commerce platform helping brands and retailers create virtual shopping experiences – the virtual store is truly a happy medium between traditional holiday sweets and modern, innovative shopping solutions.

About Lindt & Spra

Lindt & Sprüngli has been delighting the world with chocolate for over 175 years. The traditional Swiss company with its roots in Zürich is a world leader in the premium chocolate sector. Today, Lindt & Sprüngli produces quality chocolates in its 12 factories in Europe and the UNITED STATES. Its products are sold by 32 subsidiaries and regional offices, in approximately 500 directly owned stores, as well as through a network of more than 100 independent distributors throughout the world. With more than 14,000 employees, the Lindt & Sprüngli Group achieved sales of CHF 4.59 billion in 2021.

PR contact:
Laura Liberty
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SOURCELindt & Sprüngli (UNITED STATES) Inc.